our brand
Celebrating every woman's diamond strength, sophistication, and resilience.
We believe every woman is beautiful, and it all comes from the inner beauty. Fashion is our way of expression, empowering every woman to express their unique style and brilliant sense of beauty.
more about us
Join our #URHER conversations.
"Whatever you can do, or dream you can, begin it.
Boldness has genius, power and magic in it."
- Johan Wolfgang von Goethefeatured shops
trending now
join The AURAHERANS Club by signing up upon checkout
The AURAHERANS Club is a group of strong, resilient women who get together on a regular basis to inspire and encourage each other via sharing positive thoughts and participating in group activities.
Club members are automatically enrolled in our rewards program.
Join Now