The Feminine Strength

Debuting our Signature Collection with 'The Feminine Strength' after 8 months in the making.


AURAHERA Signature Collection is a series of prints designed to reflect our brand soul essence. The collection marries classic silhouettes with our bold and creative approach to colour and print. Each print has a story that celebrates the diamond strength, resilience and sophistication of every woman; and boosts the spirit and confidence of our wearers.

strength in femininity

like feathers, seemingly soft but strong as carbon fibre. The feminine her is strong.

'The Feminine Strength' | Ruffled Dress

every woman is by default a strong woman, so is the feminine her.

'The Feminine Strength' | Halter Neck Top

celebrating femininity

where there is strength in gentleness, bravery in softness.